Meeting customer needs
Our R&D focuses on what our customer needs, even on what he is dreaming of. Barenbrug’s R&D is inventive and aims to obtain scientific proof that all our products deliver on their claims. Our innovations are also supported by many official trials and top positions in the recommended variety lists across the world.
Think global, act local
The Barenbrug R&D organization is decentralized with 15 locations on 6 continents in the main climate regions of the planet. This strategy provides knowledge and innovative products for local applications and climate conditions. In addition, this organization is supplemented by an international network of collaborations and strategic alliances with leading universities, research institutes and partner companies. These partnerships enable us to get the best out of plant genetics and seed technologies.
Innovations in grass and legumes
Innovation is the driver of our future growth worldwide. A comprehensive portfolio of grass and legume varieties designed to meet the needs of diverse customers around the world enables us to make a significant contribution to farmers’ productivity and sport and leisure facilities.
Among the interesting innovations over the last years have been:
- BarOptima PLUS E34 which revolutionizes tall fescue for forage production at livestock farming and is bred in association with the revolutionary beneficial endophyte E34 for top performance under extreme climatic conditions.
- The introduction of SOS, the grass concept which offers a sustainable extension of the playing season of sport pitches and can be applied even in winter conditions.
- Water Saver to achieve a healthy green turf in regions exposed to drought & heat around the world.
“Innovation is at the heart of everything we do. We focus on rolling out more innovations, faster and to more markets.”