Barenbrug USA Appoints Jackson Esselman as Director of Marketing and Brand Strategy

(Tangent, OR) Barenbrug USA has appointed Jackson Esselman as the Director of Marketing and Brand Strategy for Barenbrug USA. As Director of Marketing and Brand Strategy, Esselman will be responsible for managing marketing in the lead including Market Intelligence, Market Development for existing and future products, and the Strategic Direction of Marketing Objectives within the Professional Turf and Forage divisions at Barenbrug USA. 

 

With a focus on business and marketing, Esselman earned his undergraduate degree at George Fox University. Upon graduation, he moved to southern California to pursue a career in Powersports, where he spent ten years at major OEM's -- Suzuki, Yamaha, and most recently Kawasaki Motor Corp where he served as National Marketing Manager. During his tenure with OEMs, he gained valuable experience in management and marketing in the lead. Esselman went on to receive his MBA with an emphasis in Marketing and Leadership at George Fox University. Recently, his passion for the outdoors and nature lead him back the North West, where he joined a startup company in the consumer goods segment, further growing his business acumen as Director of Marketing. Esselman is excited for the opportunity to be part of the Barenbrug USA team and looks forward to applying his experience and best practices in an industry that aligns with his values of making the world a better place. 

 

Growing up in rural Idaho, Esselman has always had a passion for nature and the outdoors. Esselman and his wife, Keli along with their 5 year old daughter Lexi, currently live in Bend, OR. and will shortly be moving closer to Tangent, OR. They are avid outdoor enthusiasts including mountain biking, stand up paddle boarding, camping and wake surfing. 

 

VP of Marketing and Sales, Justin Burns comments, "We are very excited to welcome Jackson to Barenbrug. He brings a unique passion and knowledge of Marketing and Brand Strategy."

 

Jackson can be reached at jesselman@barusa.com